Learn the basics of

Blogging, Content Marketing & Vlogging

This one module course will introduce you to the core concepts of getting a successful blog up and running. We will explore the differences between a professional blog and a business blog. Establishing your blog identity, setting up your blog as well as creating a blog strategy. This module also teaches you about developing blog content and writing techniques. We explore vlogging and whether or not you should too. You will also learn how to identify what metrics to measure, how to analyse the data in order to take action and how to manage a community around your blog.



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Course details

Blogging, Content Marketing & Vlogging


Blogging and Content

1.An Introduction to blogging

This lesson in Blogging and Content will provide you with the bare necessities to getting your blog started. At the end of this lesson you will be able to describe what a blog is, list the various types of blogs that we see online and outline the technical requirements and skills necessary to start and manage a successful blog.

2.Blogging for business

This course is geared towards blog monetisation for Professional/Personal Bloggers, but a lot of the strategies that make a successful blog will still apply. This lesson focuses on the differences between business blogging and professional blogging, the benefits of having a blog for your business and how businesses can use blogs to market products and services as well as drive purchases.

3.Defining your blog identity

At the end of this lesson you will be able to list what factors contribute to a successful blog, identify a niche market for your blog and outline the relevant branding considerations that you should consider when starting a blog.

4.Setting up your blog

This lesson will teach you about the various platforms that are available for blogging, at the end of this lesson you will have an in-depth understanding of the various blogging platforms and the pros and cons of each. You will also be able to identify what platform you want to use based on your blog.

5.Blogging strategy

In order to succeed with blogging, whether it is for professional bloggers or a business blog, a strategy is essential! This lesson will teach you how to set goals for your blog, outline your target audience and how that affects the content you create, as well as identify the various steps you will take in order to market and amplify your blog.

6.Developing blog content part 1

In the first part of developing blog content, you will learn what interests readers and list different types of blog content as well as learn skills for brainstorming long term blog post ideas and conduct content research.

7.Developing blog content part 2

This lesson continues to explore what makes attractive content, understand the various tools that can help with content creation, content topic research, check and reference sources as well as writing catchy headlines and tailoring content.

8.Writing for blog posts

You will learn how to define what makes effective writing, list writing tips and outline tools that can be used to improve writing. You will be able to apply writing formulas and the importance of using correct grammar and punctuation.


This lesson explores the increasingly popular content type - video. You will be able to describe what a vlog is, propose whether or not to use vlogging as a tool and define what is required to set up a vlog. We will also discuss whether to vlog or blog.

10.Blog Management

At the end of this lesson you will be able to identify what metrics to measure for your blog, how to analyse that data in order to take action and further improve your results as well as how to manage a community around your blog.