Learn the basics of
Mini MBA in Business
This course is aimed at three types of students
– Industrious people who want to arm themselves with the theoretical grounding and practical ready to apply tools, to remain competitive and ahead of their peers and colleagues BUT do not have the time or resources to dedicate to the full MBA programme;
– Conscientious people who wish to pursue an MBA and want a quick study of the proposed content so that they are prepared and confident to tackle their future coursework; alternatively are busy with an MBA and require a quick concise revision of their course content; and
– Tenacious people who already have academic credentials or are seasoned in business and need a quick refresher of current and contemporary business jargon, tools, models and insights
1.Business Strategy Basics
At the end of the this lesson, you will be able to review the full course overview and understand the components that make up this course; identify the types of businesses, entities, the three business contexts and the purpose of business; recognise the purpose and components of a business strategy and strategic plan; understand the business context using Porter's 5 Forces model which is a situational analysis to determine the business context; and complete a personal elevator pitch.
2.The Exciting World of Marketing
At the end of this lesson, students will be able to explain the concept of 'marketing'; understand strategic marketing and value creation; and complete a strategic marketing plan using the 7Ps of marketing model.
3.The Economic Perspective
At the end of this lesson, you will understand definition and branches of economics; Explain rational choice and key concepts in economics; and construct the Production Possibility Curve based on your understanding and application of key concepts.
4.Results Matter: Accounting Basics
At the end of this lesson, you will be able to categorise transactions using the accounting equation, and understand the common language of accounting: GAAP, IFRS, and IAAS.
5.Sustainable Operations Management
At the end of this lesson, you will understand the Strategic Role of Operations Management as a major business function and strategic asset of the business, and describe the conversion/transformation process and its components.
At the end of this lesson, you will define human resources (HR) and identify the three roles of HR; and list the roles of traditional HR managers and explain their purpose.
7.Technology Begins With Management Information Systems
At the end of this lesson, you will know what a management information system is and why it's a business imperative; know the five components of information systems; know the types of information systems, and know the risks and challenges in this functional area.
At the end of this lesson, you will understand the difference between a manager and a leader, and learn to recognise the skills and capabilities of an effective leader by examining examples of good leaders in business today.
1.Business Strategy: External Environment Analysis
At the end of this lesson, you will develop a deeper understanding of the significance of external analysis and tools. You will learn how to apply the PESTEL framework,and learn how to apply SWOT.
2.An Introduction to Financial Statements
At the end of this lesson, you will learn concepts such as gross profit, loss of sales, cash reserves; understand the components of the Statement of Profit & Loss & Other Comprehensive Income (Income Statement), and learn how to analyse this document on a step by step basis; and understand the Strategy Effectiveness test.
At the end of this lesson, you will understand individual choices which respond to changes in incentives, prices and resources, production and so doing understand utility theory, production theory and price theory ; - understand the key players in microeconomics and the roles they play - individual buyer, individual seller and firms; - understand how to predict the responses of key players using supply and demand graphs to better understand the key drivers and dependencies of individuals and firms BUSINESS /PERSONAL TOOL - Supply Graph; & - Demand Graph
4.The Compelling World of Marketing
At the end of this lesson, you will - Learn the importance of Product/Service and strategic choices using the The Ansoff Matrix, the Product Positioning Model, and the Market Segment Attractiveness Model BUSINESS /PERSONAL TOOL - Ansoff Matrix - Product Positioning Model, - Market Segment Attractiveness Model.
5.Operations Management: Planning and Sourcing
By the end of this lesson, students will understand the necessity of Planning & Control systems and how they contribute to busines value creation, - understand concepts such as forecasting, sourcing, purchasing, and procurement and the role they play in competitiveness, increasing revenue and decreasing costs, - understand the role of inventory, materials management & product development, - understand the growth of strategic sourcing partnerships & beneficial relationships, - understand risk management requirements in the planning and sourcing pillars.
6.Strategic Human Resources
By the end of this lesson, you will learn the concept SHRM and be able to differentiate between HRM and SHRM , - understand the 5 pillars of SHRM: Strategy, Human Capital Management, People Analytics, Business Performance through the lexicon of SHRM: EVP, SWP, R&S, Training & Development, PM, 360deg.feedback, Total Reward, Succession Planning, Retention Management, and the purpose of HR Audits, understand that the HR function will need to adapt to -a virtual workforce, the needs of millenials and the rapid development of the GIG economy, - leverage AI and the human smart tool interface and virtual augmented reality to deliver SHRM, particularly in the area of employee engagement and productivity tools, - leverage data integration across the business and industry using adaptive ever-evolving systems.
7.Big Data and the Internet of Things
At the end of this lesson, you will know how to classify data and differentiate between data and big data using the Five 5V model, - know how businesses store and process Big Data using Big Data Frameworks, - know how businesses clean and mine Big Data Tools, - know how businesses report and ingest and analysis Big Data and the tools used, - know the current challenges and advantages surrounding Big Data, and - understand the way the Internet of Things works.